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James Farndon Takes on Next Challenge in Hong Kong

A long-serving member of the English university rugby community, James Farndon movesonto a new prestigious role at Hong Kong rugby, where he has just been appointed as the General Manager of Performance Rugby. James has worked with the Students’ RFU from 2008 coaching the England Students side and more recently served as a committee member. James has been actively involved in the rugby scene for nearly 2 decades. He started his coaching career as the Head Coach at Bristol University in 2007 and continued to prove his talent, commitment and skills in various prominent coaching roles over the years, such as:


  • Bristol University Head Coach 2007-2010

  • Loughborough Students Attack and Skills Coach 2010-2012 (BUCS and National League Squad)

  • England Students Assistant Coach 2008-12 and Head Coach 2012-14

  • Annual coaching and management of England Students Sevens since 2008 in Domestic GB Super Series each summer including 3rd Place at Rovigo Sevens (Italy).

  • Coaching at 3 x World University Championships FISU (Porto 2010 (Bronze), Brazil 2014 (Gold) and Swansea 2015 (Silver).

  • Ensuring appropriate selection processes and links with England Academy and Senior Sevens

  • Committee Oversight and support of England Students Programme including appointment of coaches since 2016

  • Students’ RFU Committee since 2016


“Amongst the dozens of high calibre candidates applying, James stood out for the breadth and depth of his experience, and his expertise at implementing performance sport structures at the highest level,” said Robbie McRobbie, Chief Executive of the HKRU on James’s appointment.


The Students’ RFU congratulates James on his new role, and we wish him the best of luck!


Read the full announcement on Hong Kong Rugby’s website here.

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