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SRFU appoint Beth Sims as new Communications Lead

Updated: Jan 20

The Students’ RFU (SRFU) are delighted to welcome Beth Sims as their newest volunteer Communications Lead.




Taking on the role alongside her position as Corporate Communications Manager at Team GB, Beth will be responsible for the development and delivery of a new communications strategy for the SRFU in support of the development and growth of the game.


Beth has been involved in rugby union for over a decade, both as a player and a volunteer, and is particularly passionate about student rugby and widening grassroots participation. Prior to joining Team GB, she held communications roles at the NHS and at the BBC, where she led the publicity campaign for BBC Sport’s coverage of the Tokyo 2020 Olympic Games.


Beth Sims said, “My own involvement in university rugby was what cemented my love of the game, so I am delighted to be joining the team at the SRFU as we head into another incredibly exciting year for the sport.


“Amplifying the voices of players and volunteers at universities around the country will be vital as we look to build and strengthen lasting participation in the student population, and I’m looking forward to helping share their stories.”


Patrick Craig, Honorary Secretary at the SRFU, said, “It’s a really exciting time for us here at the SRFU as we continue to modernise and enhance the support we offer to players, volunteers, supporters and staff involved in the university game. Beth’s background in sport communications and student rugby brings a valuable new perspective to the team, and we are really pleased to have her on board to build and drive our communications function forward.””


This appointment is part of an ongoing period of governance transformation for the Students’ RFU, and follows the recent appointment of the organisation’s first lead for equality, diversity and inclusion.


Are you a student or volunteer with a story to tell about rugby at your university? Please contact Beth at b.sims@studentsrfu.com

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