The Students’ RFU (SRFU), a national constitute body of the RFU dedicated to fostering talent across all realms of rugby within higher education, is delighted to announce the establishment of an official media partnership with THREE2. This strategic collaboration represents a significant milestone in our ongoing efforts to elevate the visibility and impact of our programme, showcasing the opportunities from the grassroots and community game, alongside being a distinguished pathway to high-level rugby.
With a strong history of collaboration spanning three successful years, THREE2 has proven itself as a trusted ally in capturing the essence of our programme through content strategy and production. As part of this formalised partnership, THREE2 will assume responsibility for end-to-end media support. This includes the authentic representation of rugby within higher education across our channels, with a focus on showcasing the collaborative efforts of the RFU, SRFU, Educational Organisations and the students themselves, alongside raising the profile of annual international fixtures for England Students’.
"We are thrilled to solidify our partnership with THREE2, a steadfast supporter of our programme," remarked Mark Hyndman, SRFU Chair. "Their dedication and expertise have been instrumental in articulating the essence of our programme, and we are confident that this collaboration will further amplify our reach and impact."
Alex Radgman, THREE2 Director, expressed enthusiasm about the partnership, stating, "THREE2 is honoured to officially join forces with The Students’ RFU as an official media partner. We are committed to leveraging our expertise to enhance the programme's visibility and celebrate the incredible talent within it."
This partnership comes to fruition at an opportune moment, aligning with the upcoming England Students' international fixture against France in May 2024, as well as the annual University Rugby Awards, celebrating teams and individuals committed to improving the impact of the University game. Leveraging THREE2’s expertise, we anticipate a compelling and immersive media experience that will capture the spirit and excitement of these events and further build on the work that has gone in over the last 3 years.
For more information about England Rugby Students' and THREE2 Studio, please visit: https://www.three2.co.uk/